Maximizing Your Shopify Social Proof: Shopify Notification Settings ๐ธ
The Shopify integration is the engine of your social proof strategy. To optimize for conversions, you must understand how these settings work together to create a high-trust shopping environment.
Below is the structured guide to managing your Shopify notification settings.

1. The Data Engine: Shopify Orders
The Shopify Order notification is the most critical component of your setup. It does more than just show individual sales; it acts as the primary data source for all Shopify Roundup notifications.
The Dependency: If you disable the "Shopify Order" notification, your Roundups (Popular Product, Recent People, and Locations) will have no data to aggregate. They will stop functioning because they won't have any orders to count.

Strategy (Hide vs. Disable): If you want to show Roundups but don't want to show individual "Someone bought X" popups, do not turn the notification off.
The Pro Move: Keep the Shopify Order notification Enabled so it can continue gathering data in the background. Then, use Page Rules to hide those specific notifications from appearing on your site. This keeps the "engine" running while only showing the specific trends you want.
2. The Conversion Catalyst: Add to Cart Notifications
Enabling Add to Cart events is a high-impact CRO move. It signals to shoppers that your products are being actively considered, creating a "crowded room" effect.
Manual Activation Required: This feature is not enabled by default. You must navigate to Notifications > Shopify > Settings to find the button and toggle Add to Cart Events to Enabled.
When you enable the Add to Cart toggle in your Shopify settings, the Fomo snippet on your storefront begins "listening" for a specific action: the moment a user clicks your "Add to Cart" button.
Abandoned Cart Synergy: Enabling this is a prerequisite for high-quality Abandoned Cart Notifications By tracking "Add to Cart" events, Fomo gathers the data needed to nudge users who left without finishing their purchase.
Learn More about Add To Cart Notification

3. Scaling Proof: Roundup Events
Roundups are perfect for high-volume stores where individual notifications might fire too frequently. They group your Shopify Order data into powerful trend signals.
Shopify - Roundup Popular
The Focus: Product-specific success over a 7-day window.
- The Structure:
{{ title_with_link | tada! }} is our most popular product this week, with {{ quantity | bold }} purchases - How it reads: The Brussels Carry-on is our most popular product this week, with 84 purchases!
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CRO Benefit: This creates a "Best-seller" effect. It acts as a recommendation for new visitors who aren't sure where to start.
Shopify - Roundup People
The Focus: Recent velocity and "The Wisdom of the Crowd."
- The Structure:
{{ quantity }} people bought {{ title_with_link }} in the last few hours - How it reads: 14 people bought the Silk Eye Mask in the last few hours.
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CRO Benefit: This creates immediate urgency. It tells the shopper, "People are buying this right now," making the product feel more desirable and time-sensitive.
Shopify - Roundup Locations
The Focus: Geographic validation and brand reach.
- The Structure:
Our most recent customers are from {{ city_1 }}, {{ city_2 }}, and {{ city_3 }} - How it reads: Our most recent customers are from New York, Los Angeles, and Chicago.
- CRO Benefit: This builds "familiarity trust." When a user sees their own city or a nearby major city, it subconsciously validates that your store is legitimate and ships successfully to their area.
4. Leveraging Scarcity: Inventory Notifications
Inventory notifications use "Loss Aversion" to encourage immediate checkouts.
Inventory Threshold: Set a specific number (Default: 100). Fomo will only trigger the notification when stock levels fall below the value.

Automatic Integration: Turning on Inventory Notification automatically adds the necessary Fomo logic to your Shopify theme to track real-time stock. Disabling it reverts these changes.
Template: Only {{ quantity }} of {{ title }} left! {{ time_ago }}

This particular notification will be triggered automatically in the relevant product page.
Connection & Technical Settings
- Connection Enabled: Must be toggled on to create new Events. If disabled, new sales data will not be captured.
- Events Without Image: If your Shopify products occasionally lack images, enable this to ensure the social proof still fires using a fallback or map icon.
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Single Event per Order: If a customer buys multiple items, enabling this generates only one notification showing only the most expensive item from the order or create multiple events per single multiple items order you can change this by toggling on or off the Single Event per Order button on the settings:

Optimizing Templates
In the Templates section, you can customize the wording for each Shopify notification type.
Use Filters to polish your presentation. For example,
{{ first_name | propercase | fallback [Someone] }}ensures that names always look professional, and you have a "fallback" word ready if a customer remains anonymous.
๐ Weโre Here to Help You Scale
Every business has a unique "sweet spot" between individual and aggregate social proof. If you aren't sure which notification or message will convert best for your specific audience, we've got your back.
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Email us: Reach out to hello@fomo.com and our team will jump in.
- Work with an Expert: . Weโll hop on a call, share screens, and help you build a social proof strategy that fits your brand perfectly. Pick the day and time here.
