Abandoned Cart Notifications: Reclaim Your Lost Revenue 🛒✨

Did you know that nearly 70% of online shopping carts are abandoned before checkout? That is a lot of "almost" sales! 😱 With Fomo’s Abandoned Cart notifications, you can gently nudge your shoppers to finish what they started, creating an immediate boost to your bottom line.

Unlike our standard social proof, these are private, high-intent reminders shown only to the individual user who left items behind. It’s like a friendly, personalized tap on the shoulder saying, "Hey, don't forget this!" 🤝

Step 1 Get Started in Seconds ⚡️

Setting up your recovery strategy is easier than ever:

Log in to your Fomo dashboard.
Navigate to the Notifications tab and select All Notifications.
You’ll find Abandoned Cart right at the top of the Fomo notifications section. Click it to begin!

Step 2 Configure for Maximum Conversions ⚙️

To make the magic happen, we need to know where your shoppers are and when to remind them.

URL Confirmation: Confirm your Cart and Checkout URLs. This ensures Fomo knows exactly where the shoppers are stalling so it can trigger the reminder at the perfect moment.
Timing is Everything: Choose the time period you want the notification to appear. The default is 120 seconds (2 minutes) after a product is added to the cart.
- CRO Tip: Testing different intervals can help you find the "sweet spot" for your specific audience but we can recommend you to start with 30 - 60 seconds! 🎯
Smart Frequency: To keep your site experience smooth, the notification will only appear one time per page URL. If a visitor stays on your product page for 10 minutes and your reminder is set to 2 minutes, they’ll only see it once. This keeps it helpful, not pushy. 🙌

Step 3 The Shopify Advantage: Power Up with Variables 💎

If you are on Shopify, you can turn these reminders into highly personalized conversion machines.

By enabling , Fomo can pull specific cart data like the most expensive product added to the cart name directly into your abandoned cart message.

How to enable it: Inside your Abandoned Cart settings, look for the toggle button: "Cart Contents Variables>Enable Cart contents variables(Shopify only)" Switch this ON to start displaying exactly what the customer left behind.

Seeing the specific product they loved makes them much more likely to click "Buy!" 🛍️🔥

Step 4 Omnichannel Recovery: Push Notifications 📣

Want to reach shoppers even after they’ve left your website? You can use Abandoned Cart notifications as Push Notifications.

This allows you to send a recovery message straight to their desktop or device!

Setup Note: While this is a powerful tool, it does require a few extra steps for setup and testing

to ensure it works perfectly across all browsers.
Shopify Users: Good news! For Shopify stores, this setup is straightforward and works like a charm right out of the box. 🚀

Step 5 Customize Your Call to Action ✍️

Your message should be irresistible! Use our proven templates or create your own brand-voice-driven hook:

Example Templates:
- "🔥 Don't miss out! Your items are waiting."
- "🚀 Act Now! Complete your order before it's gone."

The Result: When a visitor clicks the notification, they are automatically redirected straight back to their shopping cart. Friction = gone! 💨

Step 6 Track Your Wins 📈

Curious about how much money you’re recovering?

Event Tracking: All Abandoned Cart events appear in your Events tab inside your Fomo admin.
Privacy First: Remember, these are not added to your global rotation of events shown to all users. They are exclusive "one-on-one" messages between you and your potential buyer. 🔐

Capture that sale immediately while their intent is at its peak. Add Abandoned Cart notifications today and start watching those "lost" sales turn into revenue! 💰🥳

Need a hand? 🤝

We are obsessed with your success. Reach out and let's start showing off that social proof! 🥳

Email us: Reach out to hello@fomo.com and our team will jump in.

Work with an Expert: We’ll hop on a call, share screens, and help you build a social proof strategy that fits your brand perfectly. Pick the day and time here.