How to Connect Fomo with Zapier🔓

Fomo supports hundreds of native integrations, but your workflow is unique. Integrating with Zapier allows you to connect Fomo to thousands of additional apps. Whether it’s a specific CRM milestone or a new customer review, you can now transform every business win into an automated, high-converting notification.


Why This Integration is a Game-Changer for Your CRO:

  • Infinite Social Proof: If it happens in one of Zapier’s 6,000+ apps, it can become a notification.


  • Real-Time Credibility: As soon as a lead converts, your front-end visitors see the action, building instant trust.

Step-by-Step: Turning Your Data into Conversions

Step 1: Initialize the Connection 🤝

To get your credentials, you must first "handshake" with the integration.


  1. In Fomo, navigate to the Notifications tab and click the + Add Notification(top right corner) button.



  2. Search for and select Zapier.


  3. The Critical Move: Click the orange Connect button.

    Note: Your Client ID and Auth Token will only appear after you click Connect. Clicking this also automatically creates your first Zapier template for you, saving you a setup step!

🎥 Video Tutorial: Finding Your API Credentials


Step 2: Build Your "Zap" (The Bridge)🌉

Now, head over to Zapier  to link your favorite app to Fomo.


  1. Choose your Trigger: Pick the app where the action happens (e.g., Stripe, Typeform, or HubSpot).


  2. Choose the Action: Search for Fomo and select "Create Event."

  3. The Handshake: Then it will ask you to connect your Fomo account, when prompted, paste the Client ID and Auth Token you generated in Step 1.


Step 3: Map Your Data (Identify Your Variables)🪪

This is where you see what's possible. Look at the data fields your Trigger app provides (e.g., Customer Name   , Product Name   ).


  • In Zapier, map these fields to the Fomo action.


  • Starting with selecting your template that was created in Fomo it should appear here already:

Note the names of the variables you are sending (like first_name   ), as these are now available to use in your Fomo message.


Pro Tip: Do you want to add a variable you don't see in your Zap form? No problem! Check out our instructions here.


Step 4: Test Your Zap (The "Aha!" Moment)💡

Before finalizing, you want to make sure the "pipe" is flowing.


  1. In Zapier, click Test Trigger or Test Step.

  2. Once Zapier says "Test successful," go back to your Fomo Dashboard.


  3. Navigate to Events. You should see a fresh entry with the data you just sent from Zapier.

    Success! Seeing the data here confirms that your integration is live and ready to convert visitors.


If you see a gray stamp saying not showing don't panic follow these steps to fix the situation.


Step 5: Refine Your Message (CRO Optimization)🔧

Since Fomo already created a template for you in Step 1, you don't need to start from scratch.


  1. Back in Fomo, find your new Zapier notification and click Edit.


  2. Go to the Template tab to structure your message.


  3. Ensure the text is punchy. Instead of "New entry," try: "{{ first_name }} just joined the community!"


  4. Important: All variables you parsed through Zapier in Step 3 are now available here to make your notifications dynamic and personal.

Growth Opportunities to Try Today

  • The "Review Booster": Connect your review app. Every time you get a 5-star review, broadcast it to site visitors to crush "buyer's remorse."
  • The "Webinar Hype": Connect Zoom. Show "New Registration" alerts in the 24 hours leading up to a live event to drive last-minute sign-ups.

Frequently Asked Questions

1. How do I prevent duplicate notifications for a single event?

If Zapier is sending multiple Zaps for one event, you can use de-duplication to ensure Fomo only displays one notification.


  • The Fix: Map a custom variable called external_id   in your Zapier configuration.
  • How it works: Fomo checks the external_id   of incoming data against previous entries. If it finds a match, it ignores the duplicate.
  • Best Practice: Choose a truly unique value for the ID, such as an order_id  , appointment_id  , or review_id  .

Warning: Do not use generic values like "Product Title" or "Customer Name" as your external_id  . If you do, Fomo will block future events that share that same name or product.


2. Can I use custom variables not found in the default template?

Yes! You aren't limited to the standard fields. You can  to create your own custom variables and map any data point Zapier provides directly into your Fomo notifications. This is how you do it.


🚀 We’re Here to Help You Scale


We know that every business setup is unique. If you run into a roadblock, have a question about a specific variable, or just want a second pair of eyes on your Zapier setup, we’ve got your back.


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