Connect your Samcart site to Fomo with Zapier

How to Connect SamCart with Fomo using Zapier

Social proof is one of the most powerful conversion tools available to online businesses. When potential customers see that others are actively purchasing your products, subscribing to your services, or engaging with your offers, they're much more likely to take action themselves. By connecting your SamCart checkout system with Fomo through Zapier, you can automatically display real-time notifications of recent orders, purchases, subscriptions, and leads directly on your website. This creates a sense of urgency and popularity that can significantly boost your conversion rates and turn more visitors into paying customers.

This integration is particularly powerful for SamCart users because it captures the moment of highest intent - when someone actually completes a purchase or subscription - and uses that social proof to encourage others to take the same action.

Step 1: Enable the Zapier Integration in Fomo

1. Log into your Fomo account and navigate to the Notifications tab
2. Click "Add Notifications" in the top right corner
3. Find and select Zapier from the list of integrations
4. You'll be taken to the Notification settings page where you'll see your unique credentials:

• OAuth Token
• Client ID

Important: Copy these credentials down as you'll need them in the next step.

Step 2: Create a Zapier Template in Fomo

1. Click "Add Template" to create a new blank template
2. Scroll to the bottom and give your template a descriptive name like "SamCart Orders" or "SamCart Subscriptions"
3. Set up your notification message using variables like:

• #{{ first_name }} - Customer's first name
• #{{ last_name }} - Customer's last name
• #{{ city }} - Customer's city
• #{{ title }} - Product name
• #{{ amount }} - Purchase amount

Example notification message: #{{ first_name }} from #{{ city }} just purchased #{{ title }} for #{{ amount }}!

Step 3: Connect SamCart to Zapier

1. Log into your Zapier account
2. Click "Create Zap" to start a new automation
3. In Step 1 (Trigger), search for and select "SamCart"

1. Choose your trigger event based on what you want to display:

• New Order - Triggers when a new order is made in SamCart
• New Lead - Triggers when a new lead is created in SamCart
• New Prospect - Triggers when a prospect entry is created
• Recurring Subscription Charged - Triggers when a subscription is charged

1. Connect your SamCart account by following Zapier's authentication process

Step 4: Connect Fomo to Your Zap

1. In Step 2 (Action), search for and select "Fomo"
2. Choose "Create Event" as your action
3. Connect your Fomo account using the OAuth Token and Client ID from Step 1

Step 5: Configure the Data Mapping

This is the most important step - mapping SamCart data to your Fomo template variables.

Available SamCart Data Fields

When SamCart sends data through Zapier, you'll have access to customer information such as:

• Customer Details:
• First Name
• Last Name
• Email Address
• Phone Number
• Order Details:
• Product Name/Title
• Product ID
• Order Total
• Order ID (useful for preventing duplicates)
• Purchase Date/Time
• Currency
• Custom Fields:
• Any custom fields you've set up in SamCart
• Affiliate information (if applicable)

Mapping Instructions

1. Select your Fomo template from the dropdown
2. Map the SamCart fields to your Fomo template variables:

| Fomo Variable | SamCart Field | |---------------|---------------| | first_name | Customer First Name | | last_name | Customer Last Name | | city | Billing City | | title | Product Name | | amount | Order Total | | email_address | Customer Email |

Pro Tip: To prevent duplicate notifications, map the external_id variable to SamCart's Order ID. This ensures Fomo won't create multiple notifications for the same purchase.

Step 6: Test Your Integration

1. Click "Test" in Zapier to send a sample event to Fomo
2. Check your Fomo Events tab to confirm the test notification was received
3. Verify that all your mapped data appears correctly

Step 7: Activate Your Zap

1. Give your Zap a descriptive name like "SamCart to Fomo - New Orders"
2. Click "Turn on Zap" to activate the automation

Important: Make sure your Zap is turned ON - new Zaps default to being turned off!

SamCart users, you can add the Fomo snippet and display notifications on:

• Your checkout pages
• Thank you pages
• Landing pages
• Any page where you want to display social proof

If you sell different types of products, consider creating multiple templates:

• "SamCart Digital Products" for digital downloads
• "SamCart Subscriptions" for recurring billing
• "SamCart Physical Products" for shipped items

Best Practices

• Keep Messages Natural: Write notification messages that sound authentic and encouraging
• Use Specific Details: Include product names, locations, and amounts when possible
• Test Regularly: Monitor your notifications to ensure they're displaying correctly
• Respect Privacy: Avoid showing sensitive customer information
• Optimize Timing: Use Fomo's display settings to control notification frequency

Frequently Asked Questions

Q: Can I show notifications for refunds or cancellations? A: Yes! SamCart provides "Refund Made" and "Subscription Cancelled" triggers through Zapier. You can create separate templates for these events.

Q: Will this work with SamCart's upsells and order bumps? A: Yes, the "New Order" trigger captures the complete order including upsells and order bumps.

Q: Can I filter notifications by product or price range? A: Yes, use Zapier's Filter functionality or Fomo's Template Actions to show only specific products or price ranges.

Q: How quickly do notifications appear after a purchase? A: Notifications typically appear within 1-2 minutes of a SamCart purchase, depending on Zapier's processing time.

Summary

Connecting SamCart with Fomo through Zapier creates a powerful social proof system that can significantly increase your conversion rates. By automatically displaying real-time purchase activity, you create urgency and social validation that encourages more visitors to become customers.

The integration takes just a few minutes to set up but provides ongoing value by turning every SamCart transaction into a conversion tool that works 24/7 to grow your business.

Need help? Contact Fomo support through your dashboard or check out our other integration guides for additional automation ideas.