Boost Credibility with Custom Roundups: Showcasing Your Community’s Growth 📈

Enabling Roundups for any integration takes just a few seconds and requires no coding experience. If you use Shopify, BigCommerce, Neto, or WooCommerce, see this article instead.

While individual "just purchased" notifications build real-time momentum, Custom Roundups are often the secret to higher conversion rates on high-traffic pages.

By grouping multiple events into a single, high-impact message, you demonstrate the "wisdom of the crowd." Testing shows that for newsletter signups or popular products, a Roundup can be more effective than individual alerts because it proves a high volume of trust at a glance.

Why Roundups are a CRO Asset:

• Proof of Scale: Instead of one-off events, you highlight the total number of people taking action, which significantly reduces "perceived risk" for new visitors.

  
  

• Cleaner User Experience: Roundups summarize activity, preventing "notification fatigue" on pages where you want the user to focus on a specific goal without distractions.

  
  
• Confidence for Steady Sales: If a product sells a few times a day rather than every minute, a Roundup ensures you always have a strong, impressive number to display.

Step 1: Select Your Data Source 🔌

1. In Fomo, navigate to Notifications tab and click the + Add Notification button.

   
   

2. Search for Custom Roundups and click Connect.

   
   

3. Select a Source Template: Choose which existing activity you want to aggregate (e.g., your Shopify Orders or Mailchimp Signups).

   
   

   

Note: You can only connect notifications where there are individual events. Active Visitors and Page Stream are not available since these notifications already aggregate events.

Step 2: Customize Your Settings ⚙️

This is where you define the logic and the "look" of your social proof.

• The Critical Variable: Your template must include the #{{ count }}   variable. This is what Fomo uses to display the total number of actions.
• 
  

  Hours to Look-Back: You have full control over the timeframe. You can set Fomo to aggregate events from the last 1 hour up to the last 720 hours (30 days).

• 
  

  

  • CRO Tip: If you have a high-volume site, a 24-hour look-back feels urgent. For niche products, a 7-day look-back ensures your numbers always look impressive.

    
    

• Automatic Sync: There’s no need for manual updates; Fomo automatically recalculates and updates this count every 10 minutes.

  
  

• You do not need to manually delete "old" Roundups, Fomo will do this for you automatically.

  
  

Example Template: "{{ count }} younglings refused the dark site in the last 24 hours!"

Step 3: Advanced Scoping (Aggregate URL) 🎯

To make your social proof even more relevant, you can use the Aggregate URL feature.

• The Setup: Specify a specific URL in the settings. Fomo will then only count and display events that occurred on that exact page.

• The Benefit: This is perfect for product-specific landing pages. It ensures the "count" is 100% relevant to what the visitor is currently viewing, rather than a site-wide average.

Check the documentation for more.

Step 4: Make it Your Own (Brand Customization) 🎨

This is where you let your brand's personality shine. Don't settle for generic text align the message and visuals with your site’s aesthetic.

• Craft Your Message: Use the #{{ count }}   variable to show the total actions. Instead of the default message try something that speaks to your community:

  • “Join #{{ count }} creators who upgraded this week.”

    
    
  • “#{{ count }} travelers booked their dream stay in the last 24 hours.”

• Add a Custom Image: Upload your own logo, a high-quality icon, or a "verified" badge to the notification. A custom image increases trust and ensures the notification feels like an integrated part of your site.

  
  
  
  
• Fomo's Templates vs Events article explains in more detail how templates and variables work.

Step 5: Enable the Notification 🔛

Don't forget to turn it on!

🎨 Professional Layout: Go "Inline" for a Native Feel

Roundups are incredibly effective when used as Fomo Inline notifications. Rather than a popup, the aggregate count appears as a static line of text within your site's UI.

• Example: Placing "Over 500 people have downloaded this guide" directly next to your "Download Now" button.

  
  

• The Benefit: It feels like a built-in feature of your website, offering constant, non-intrusive validation.

  
  

👉  to learn how to embed your Custom Roundup directly into your page.

🚀 We’re Here to Help You Scale

Every business has a unique "sweet spot" between individual and aggregate social proof. If you aren't sure which look-back period or message will convert best for your specific audience, we've got your back.

• Email us: Reach out to hello@fomo.com  and our team will jump in.

  
  
• Work with an Expert: . We’ll hop on a call, share screens, and help you build a social proof strategy that fits your brand perfectly. Pick the day and time here.