Fomo users love how notifications alert visitors to their site of the latest events that are happening - purchases, announcements, sign ups, reviews and more! One additional thing users asked for was a way to display Fomo notifications to past visitors who had not returned to their website recently. Something to give them a ... push!
When done right, push notifications can help you reach and convert more users - since Fomo is all about increasing conversion rates this is a natural extension of our product.
A visitor who opts into push notifications from your site is a warm lead! To keep them warm, send them a little nudge to return your website to complete a transaction, or make a repeat one.
**Note** Push Notifications is not available for BigCommerce yet. We're working on it!
Enabling Push Notifications
When you click on Push Notifications you'll see:
Users on Shopify will automatically have the necessary files added to their website.
Users on all other platforms will need to follow the installation guide to upload a service worker file to your websites root directory.
Create Your Push Notification Prompt
After you've installed the file, you can get started creating your Opt In messaging by clicking on Edit Prompt.
Set up your first push notification!
Click on Add Push Notification +
And set up your message. Here's a sample:
When you are ready, click Send Now to push your message out!
When you see the confirmation, you'll see the number of users who have subscribed to notifications.
Some inspiration for using Push Notifications
1) Announce a Flash Sale
2) Send a low stock alert or Abandoned Cart notification
3) Give subscribers the first chance to purchase new products
4) Increase website traffic / page views (important if you earn money from ad views!)
How are you using Push Notifications? Share your wins with us! Email firstname.lastname@example.org