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Do I need to update my Privacy Policy or Terms of Service to use Fomo?
Do I need to update my Privacy Policy or Terms of Service to use Fomo?

Not legal advice, but friendly information about how we approach digital data collection liabilities.

Ryan Kulp avatar
Written by Ryan Kulp
Updated over a week ago

Note: this statement has not been evaluated by an attorney, and is our "best judgment" feedback for customers contemplating amending their T&S to disclose use of Fomo.

Fomo is a marketing automation product with backend connections to data, e.g. your customers' first name or location, and a frontend "snippet" of JavaScript that presents this information to visitors on your website.

Technically speaking, Fomo's functionality is similar to web analytics tools like Google Analytics or email marketing products like Mailchimp. Customers (you) grant Fomo access to some of their data, and we use it to help increase trust and sales on  installed websites.

A handful of Fomo customers have elected to add short snippets to their website's privacy policy, such as:

"We use, a marketing analytics tool, which may collect non-identifiable information about our website visitors in order to personalize their browsing experience."

A more verbose option could including linking directly to our DPA (Data Processing Addendum), which outlines our compliance with the EU's GDPR regulations.

If, at any time, a Fomo customer's end-user prefers their browser footprint not be collected by the frontend snippet, the visitor may click the "X" on a Fomo notification to instantly disable notifications and data collection. If, at any time, a Fomo customer's end user prefers their interaction with a customer website (e.g. a purchase or product review) be discarded from Fomo, the Fomo customer may delete that information at any time within the Fomo dashboard, Events tab.

For more assistance in disclosing use of Fomo to your own website visitors, please contact an attorney. For a referral, here are our lawyers of record:

Ryan Kulp
founder, Fomo

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