If you recently began using Fomo, answering one single question will help you determine whether to keep it on your website: does it work?
To measure the ROI of Fomo we have a handful of options to identify if clicks and engagements on your notifications are converting visitors into customers.
Google Analytics goals (recommended, explained below)
Google Analytics events (advanced)
By connecting your Google Analytics account inside the Fomo dashboard, we are granted "read-only" access to your data.
We then sync your chosen goal completions where a Fomo notification was clicked, to check for click-through conversions.
To learn more about our various Google Analytics features, go here.