All Collections
Dashboard and Analytics
Why connect Google Analytics to Fomo?
Why connect Google Analytics to Fomo?

An ode to data driven marketing and ROI.

Ryan Kulp avatar
Written by Ryan Kulp
Updated over a week ago

If you recently began using Fomo, answering one single question will help you determine whether to keep it on your website: does it work?

To measure the ROI of Fomo we have a handful of options to identify if clicks and engagements on your notifications are converting visitors into customers.

  1. Google Analytics goals (recommended, explained below)

  2. Google Analytics events (advanced)

By connecting your Google Analytics account inside the Fomo dashboard, we are granted "read-only" access to your data.

We then sync your chosen goal completions where a Fomo notification was clicked, to check for click-through conversions.

To learn more about our various Google Analytics features, go here.

Did this answer your question?