If you recently began using Fomo, answering one single question will help you determine whether to keep it on your website: does it work?
To measure the ROI of Fomo we have a handful of options to identify if clicks and engagements on your notifications are converting visitors into customers.
- Google Analytics goals (recommended, explained below)
- Scorecard, our in-house conversion tracker
- Google Analytics events (advanced)
- Manual tracking inside GA
By connecting your Google Analytics account inside the Fomo dashboard, we are granted "read-only" access to your data.
We then sync your chosen goal completions where a Fomo notification was clicked, to check for click-through conversions.
To learn more about our various Google Analytics features, go here.