If you're like most ecommerce stores, you experience a lot more "add to cart" events than actual purchases.

Here's the stat breakdown for one store, by a Fomo user who agreed to share:

Yet, while not all cart additions lead to purchases, it can be useful to show them off, so other visitors get a glimpse at the popularity of your store.

Enter "add to cart events."

Toggle this feature on within Fomo > Integrations > Shopify:

After enabling, whenever a new shopper adds the first item to their cart, a notification will be created for other shoppers to see:

You can permanently or temporarily disable this feature any time, and you can also modify the messaging of your Fomo notifications by clicking Templates on your right-side menu and selecting your Shopify template.

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