If you recently began using Fomo, answering one single question will help you determine whether to keep it on your website: does it work?

To measure the ROI of Fomo we have a handful of options to identify if clicks and engagements on your notifications are converting visitors into customers.

  1. Google Analytics goals (recommended, explained below)
  2. Scorecard, our in-house conversion tracker
  3. Google Analytics events (advanced)
  4. Manual tracking inside GA

By connecting your Google Analytics account inside the Fomo dashboard, we are granted "read-only" access to your data.

We then sync your chosen goal completions where a Fomo notification was clicked, to check for click-through conversions.

To learn more about our various Google Analytics features, go here.

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