Fomo social proof ads are flexible -- no max character, no hard-coded rules of conduct, and unlimited opportunity for creativity.

Welcome to the new Wild West of digital advertising.

That said, our team manually reviews and approves every ad campaign before it's deployed to publisher websites.

This lets us ensure a good reader experience for a publisher's audience, as well as make suggestions to encourage more conversions from your new visitors.


Here's our recommended strategy:

    Line 1   | STATIC HEADLINE
    Line 2  | DYNAMIC CTA

If you need help conforming this format to your brand, let us know.

Below are a few Fomo ads we love. 

Sports and Hobbies


As you can see, there is no single requirement for Fomo ad formatting.

However, we're unlikely to approve campaigns that do not include dynamic data, ie {{ first_name }} or {{ time_ago }}.

Audience Targeting

Fomo Publishers currently supports the following target dimensions:

  • Age (18-24, 25-34, 35-44, 45-54, 55-64, 65+)
  • Gender (Male, Female, All)
  • Interest (15 options, from "Education" to "Technology and science")
  • Location (geo target only specific countries or USA states)

This information, along with some elbow grease, enables our team to pair your ads with publishers whose audience is a good match.

While not required in the Ad Builder, we encourage you to include these details.

Customizing your Ad Messages

You're free to change ad templates any time, even after a campaign goes live.

Just visit the Templates page from your Advertiser dashboard and click to open the "source" you selected during ad creation.

Here you can add Fomo Filters to spice up your ad units with colors, rules, and more.

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