If you're like most ecommerce stores, you experience a lot more "add to cart" events than actual purchases.
Here's the stat breakdown for one store, by a Fomo user who agreed to share:
Yet, while not all cart additions lead to purchases, it can be useful to show them off, so other visitors get a glimpse at the popularity of your store.
Enter "add to cart events."
Toggle this feature on within Fomo > Integrations > Shopify:
After enabling, whenever a new shopper adds the first item to their cart, a notification will be created for other shoppers to see:
You can permanently or temporarily disable this feature any time, and you can also modify the messaging of your notifications by clicking Templates on your right-side menu and selecting your Shopify template.